Advertising
Online Advertising
If you’re like many marketers, two of your biggest concerns when evaluating your options are cost-effectiveness and results. That’s why on this page, we’ll go over a few of the best online advertising strategies, their costs, and their benefits for your business.
Give us a call today at 888-256-9448 or contact us online to speak with a strategist or keep reading to find out the best advertising strategies for your business.
Table of Contents , Web Design, SEO, PPC, Social Media, Content Marketing, Email Marketing, [Bonus] 3 additional advertising strategies, [Video] The most effective advertising strategies, How to choose the best advertising strategies
1. Web design
Your website is one of the most essential parts of your business. It’s your home online, and where many potential customers will turn for information about your products or services. In many cases, your website will be the first impression your business makes on members of your target audience.
Since many of your other online advertising campaigns will be designed to drive traffic to your website, your web design can make or break their success. This means that your site needs to be effective in attracting and keeping users’ attention and encouraging them to convert.
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A well-designed site can make visitors want to stay longer and keep them more invested in what your company has to offer. It also builds trust with potential customers. In fact, one study revealed that 94 percent of respondents mistrusted a website because of certain design elements — so if you haven’t updated your site in a while, your potential customers likely notice.
A professional website is necessary for your online advertising campaigns to be successful. So if you think your site needs an overhaul, check out our project quote calculator to get a free estimate!
LEARN MORE ABOUT WEB DESIGN FOR ADVERTISING
2. Search engine optimization (SEO)
Your website can be a great marketing tool — but only if your potential customers can find it.
The best way to make this happen is with search engine optimization or SEO. By investing in SEO, you can improve your website in ways that help it rank well in search engines like Google for searches related to your products or services.
SEO involves incorporating keywords related to your products or services on your site, so that when users search those keywords in search engines like Google, relevant pages appear in results.
You can identify the best keywords for your pages by doing keyword research to see what your target audience is searching, as well as which keywords your competitors are targeting. You want to choose keywords that are used by your target audience and will attract them to your site.
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You can improve your site’s SEO by publishing original content around your target keywords, as well as earning links from other authoritative sites online. With the right strategy, you have the potential to improve your rankings, gain more traffic, and generate more leads and conversion.
The goal of SEO is to get your website to the top of the first page of results. Ideally, you want to be in the top three positions because they earn the majority of clicks. In fact, the top three results earn 35 percent of the clicks on desktop and 31 percent on mobile.
SEO is a great tool to help advertise your business to potential customers. Investing in SEO can boost your exposure, foot traffic, and conversion rate. It takes time, but the results can be well worth it for your business.
LEARN MORE PROMOTING YOUR BUSINESS WITH SEO
3. Pay-per-click (PPC) advertising
Pay-per-click, or PPC, is an online advertising model that allows you to place ads in search engine results for specific keywords. While SEO focuses on earning rankings through content and optimization, PPC essentially lets you pay for placement for your target keywords.
If you’re new to PPC, Google Ads is the best place to start, because it allows you to place ads in Google search results.
PPC works on a bidding system in which you select target keywords, then compete with other advertisers to place ads in the search results for those keywords. If your bid is among the highest, you’ll earn placement above organic search results — and if someone clicks, you’ll pay your bid amount.
One of the biggest advantages of PPC is that (as the name implies), you only pay when users click on your advertisement. This means you don’t have to worry about wasting your budget on people who aren’t interested in your business or ignore your ads.
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This feature makes PPC one of the most powerful Internet advertising strategies for companies today.
PPC is also an effective advertising strategy because it can start generating results the minute you launch a campaign. Unlike SEO, which takes time, PPC can create sales and conversions immediately. As an example, an HVAC marketing strategy that uses PPC could start generating phone calls immediately, like for maintenance requests, emergency services, and more. That’s immediate revenue for that business!
PPC also works well in combination with SEO, because combining the two gives your business multiple opportunities to appear in search results. When people search for keywords related to your products or services, you want them to see your company in search results.
If you’re not yet ranking organically, PPC is a great way to reach them — and if you are already ranking organically, you have a chance to appear in two different spots on the results page.
And if you’re wondering if PPC ads are an effective way to generate traffic and conversions, the answer is yes. Out of all the results on the page, the top three paid spots receive 46 percent of the clicks. This indicates that almost half of searchers will click on PPC advertisements.
Overall, PPC is an effective online advertising channel that can work within any budget and increase your online visibility. And if you partner with an experienced PPC campaign manager, it can be exactly what you need to grow your business and increase your revenue.
LEARN MORE ADVERTISING YOUR BUSINESS WITH PPC
4. Social media marketing
Social media sites like Facebook, Twitter, and Instagram present huge opportunities to reach and connect with your target audience. That’s why these sites are quickly becoming some of the best ways to advertise online.
Social media is a great place to advertise because there are so many consumers on these platforms. In fact, eighty-one percent of American adults have a social media profile — meaning the chances are high that at least part of your audience is active on social media.
You can also use social media platforms to run advertisements for your company.
Social platforms let you select your audience based on standard demographic information like age, gender, and location, as well as advanced options like interests and behaviors. This allows you to reach the users that are most likely to be part of your target audience, and maximize your results with each campaign.
For example, if you operate a garage door company, you may use social media to target users within your service area. Your garage door advertising campaign may go even further, focusing on demographics of your target audience, like marriage status, age, and gender, to build a better ad.
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One of the biggest advantages of using social media for advertising is the relatively low cost.
In fact, fifty percent of B2B marketers find social media to be a ‘very’ or ‘somewhat’ low-cost option for advertising — so if you’re looking for a cost-effective advertising strategy to reach new customers, social media is something to consider.
LEARN MORE ADVERTISING ON SOCIAL MEDIA
5. Content marketing
Content marketing is a great way to indirectly advertise your business to consumers by providing them with helpful or interesting information. You can create content in the form of blogs, videos, infographics, and virtually any online format.
Regardless of your industry, publishing original content is an extremely effective way to connect with your target audience. When you share information that your potential customers and clients find interesting, they’ll be much more likely to trust your brand.
Content marketing can also establish your company as an authority and build your online reputation. When your target audience sees you reliably publishing new information within your industry, they’ll have confidence that you’re a leader in your field visit mere her.
In order to be successful with content marketing, you have to keep up with a regular publishing schedule.
Companies that post 16 times or more a month see four times more traffic than companies that only post a few times a month. This can seem like a difficult and time-consuming commitment, but it can be made easier by partnering with an agency for copywriting services.
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Written content isn’t the only route you can take, though — you can also create content in the form of original graphics.
Visual elements can grab users’ attention, and when combined with interesting information, can make them want to spend more time on your site. Plus, infographics are easy to share on social media, meaning they improve the chances that your visitors will share a link to your site with their followers.
If you want to take things a step further, videos are one of the most effective ways to engage visitors. Creating original video content can be slightly more work-intensive than writing a blog post or designing a graphic, but when done well, the results for your business can be significant.
